One such perk or method of increasing your profit is 'Best Odds Guaranteed' (BOG) and a number of bookmakers offer it. BOG is when a bookmaker settles your fixed odds winning bet at its SP (Starting Price) if your horse's SP was higher than the odds you originally bet at. If the SP was not higher than the odds you bet at then you still get paid out at the odds you originally accepted.
So, after picking a horse and using a price comparison site to find the best price, it would be folly to bet at a bookmaker which didn't offer BOG given the opportunity to do so. So as an example, betting with a BOG bookmaker means that you can bet on your horse at 4, and if it drifts out to an SP of 6 and continues to win, you will be paid out at odds of 6 instead of the original price of just 4. This can make a huge difference if you consider you might have bet £100@4 but get effective odds of 6 - you are increasing your profit from £300 to £500!
So from now on ONLY bet on a horse if it is at a BOG site and NEVER take the SP. Following this advice is certain to increase your profits.
Best Odds Guaranteed sites which we recommend are:
- Bet365
- Totesport
- Paddy Power
- Stan James(on Board Prices only)
- Ladbrokes
- Coral
- William Hill
- Centrebet
http://centrebet.com/cust?action=GoRacing
NOTE:
Sites that offer BOG can and do change over time so it is imperative that you double check that the site does offer BOG and you understand what the current BOG terms (if any) are. Please see this thread for the latest information about BOG bookmakers and BOG in general:
Threads tagged with 'BOG' - The Gambling Times
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