PKR's offering is a kind of Poker Fantasy League where you get to pick players for your fantasy team and go up against friends. The article continues:
Players score points depending on how good their team happens to perform and you can even be in with the chance to win an iPad 3. Very good idea except for one snag – there are limits on who your eight can be. Namely that you can only pick one hot female poker player. One! You’re also forced to pick one PKR Pro, two legends and then four “others”. Looks like cruising to victory with Hinksy’s Hunnies is well and truly outta the window!
Betfair's offering is vaguely similar:
Betfair are following suit by launching a Euro Team Selector Facebook app designed to attract fans to the brand ahead of the upcoming tournament. The application will run via the group’s Facebook page and gives you a chance to select your team for every single game in the tournament. Roy Hodgson eat your heart out. Chris Harrison, head of UK acquisition at Betfair, told The Drum: “We wanted to create an app that would create excitement and engage our existing fan base, as well as interest new fans in the Betfair brand by bringing them to our Facebook page.