Not quite the kind of publicity Betfred were after - story going around about a 66 year old Oldham woman who placed a £5 bet at 200/1 that her grandson would win a medal at the Olympics. The grandson - Sam Oldham - then went on to win bronze in the team gymnastics, but Betfred refused to pay up by arguing that it didn't count because it was a team medal and not an individual medal.
In the end after she went public about it (and went to IBAS to dispute the result), she got paid the winnings... still pretty shameful for Betfred and makes you wonder whether they'd have gotten away with it if she hadn't drummed up the negative press about it / had a 'heartwarming' story to tell. :/
Betfred receive roasting from press over bet : The iGaming Post
Happy ending for gran against Betfred : The iGaming Post