If any of you are like me, you'll have come across the internet based live streaming TV service TVCatchup (their Windows 8 app is top notch!). For a long time I'd wondered what their 'angle' was - the advertising on their services is not that overbearing, and whilst you can't block the ads on the browser based service due to the clever way they get around blocking services like adblocker, the ads themselves aren't that intrusive really and for the service you get is perfectly reasonable. So what could their angle be, what do they get out of providing streaming to millions of people?

The answer might lie in a recent revelation that TVCatchup are due to partner up with French 'favourite' (use that term loosely!) of TGT, Partouche betting, to provide a live betting service whereby users can bet on live events via the TV Catcup service. All sounds very interesting.

The service itself will be run via a subsidiary site of TVCatchup's called CatchMyBet.com - the site is already up and running and there's a press release on the main tvc site here. In the release they appear to be aiming to stringently allow only UK residents to bet via the site.

The original article I stumbled across this via is here on CA:

Business news | Gambling news roundup : Online Gambling News

Groupe Partouche catches up in UK; Income Access team up with Admiral; Racing Riches launches
by Jamie Hinks
February 11, 2013

French multi-channel gambling company Groupe Partouche has launched a new UK-facing in-play sports betting website. The site, which is built and powered by France Pari’s B2B Sportnco subsidiary, will use a partnership with TVCatchup to allow live betting during the online TV-streaming service’s live sport coverage. Partouche’s website is licensed in Malta and will include 1,000 sporting events per week, according to Gaming Intelligence, and is partnered with catchmybet.com – a part of TVCatchup that gives users a sportsbook that includes in-play betting.
See the press release on TVCatchup here:

TVCatchup - Never Miss A Show Again