There appear to currently be 3 separate companies, all licensing the sportsbook services and the name 'Bodog' from an entity called 'BodogBrand'
Bodog Brand
Bodog UK lines vs Bodog US lines - Sports Handicapping, Betting & Picks - SBR Forum
The relationship between BodogBrand and the licensees is more like that of Entraction sportsbook operators, or even dare I say it Oddsmatrix licensees.
Bodog Network Licencees BodogNetwork
The company facing the UK (and Canada) that calls itself Bodog Europe licenses that name from BodogBrand, and has no direct connection with Bodog88, which is owned by Haydock Entertainment. For completeness, a third licensee, Bodog.com, owned by MMGG, has no direct relationship to the other two.
It's been the case since Bodog Europe started that the UK customers weren't able to use Bodog.com, and I'm guessing that there is some sort of geographically-based non-compete clause in the franchises. I'm also guessing that Bodog Europe has complained that Bodog88 were trespassing into their patch by taking on UK customers, and that we're seeing some sort of settlement for the situation unfold.