The Company's principal business, the 32Red casino, is the over-riding driver for the Group's growth and this performance has been delivered through:-
-- Improved customer retention with active casino players totaling 30 933 up 23% on 2009. Casino player yield totaled GBP479 per player (2009: GBP458)
-- Increased new customer recruitment with total new casino players totaling 21,853, up 14% on 2009, attracted at a cost per acquisition of GBP119 (2009: GBP95)
The strong trading performance is likely to see the Company deliver profits that are ahead of current market expectations for 2010.