major on course bookmakers have little or no interest in the minor tipping lines. obviously they do take an interest in any sources of information providing an accurate reflection of which way the market will move.
in the days when i worked on course in the 80's the markets in the north were moved by companies such as ladbrokes and hills, and by individuals like terry ramsden, michael geraghty, phil bull, chris spence, etc.
obviously in the 90's you had the emergence of tipping services such as the winning line, isiris, pricewise etc that were capable of making prices shorten markedly.
i am not lumping danny sullivan in with any of them, at the same time the bloke has been trading under that name from the same office since at least 2005. in my experience people do not operate for 6 years without making money. if he is making a living from it then even if he is a conman he is a successful one.
he clearly has access to the database of a reasonable size bookmaker given the number of people he has sent letters to. access to that you would have to assume has cost him. which again suggests he is getting sufficent response to make it worthwhile. certainly to anyone unfamiliar with racing he comes across as very plausible and some of his crack is clever ( the stuff about withdrawing a horse because info was leaked is going to lead some of the gullible into thinking they are part of some secret plot which is what they want to hear, as was the stuff yesterday about going straight from the newmarket gallops to stansted to fly to cork for todays huge gamble and to watch his own horse run at dundalk friday ) and will win people over who dont realise its the same crack he has been using year after year.
as i've said he appears to be on a bit of a roll at present and it's possible his followers are responsible for shortening the price of his selections. alternatively he may have access to some inside information. or more likely he may just have luck on his side. his recent selections have gone :
4/1 into 3/1
7/1 into 7/2
3/1 into 9/4
4/1 into 10/3
so clearly somebody is backing them.
anyhow, like i said , i was by no means plugging the service, simply giving some feedback to the curious as to what he had been tipping. in any event today is the last day of the trial and there are no bets unless you are prepared to sign up for full membership to get given the horse at cork he has been plugging all week. obviously i will not be signing up, but i reckon a fair few will.