Ground-breaking technology to monitor gamblers - The Gambling Times
16:45 | Catterick

Ground-breaking technology to monitor gamblers

Ground-breaking technology is FIRST to monitor players’ distress and depression LIVE via subliminal facial expressions.

Artificial Emotional Intelligence (AEI) software takes consumer gambling insight and ‘in-game’ social responsibility to another level.

Human, pioneer in AEI, has developed ground breaking software for the casino and gambling industry that has the unique ability to read players’ subliminal facial expressions live ‘in game’ and convert these into a range of deeper emotions and specific characteristic traits in real time.

Detecting and monitoring players’ distress and depression in real time throughout the gaming experience, the innovative software takes consumer gambling insight to another level, something that previously has been almost impossible to achieve.

Through the deciphering of live characteristic traits and emotions utilising deep learning, the technology will better equip the gambling industry with data that will keep both the provider and its customers safe, thus allowing them to make vital decisions such as tracking and monitoring signs of extreme stress, anxiety or panic amongst players. Human’s software is the first of its kind, taking AEI and facial recognition a step further into the dynamic realms of characteristic detection.

This technology is also being used to provide casinos and gambling providers with unbiased player insight into the popularity and engagement associated with new games and features.

Yi Xu, CEO and Founder of Human explained: “When it comes to the world of gambling, social responsibility is a big focus area.  The ongoing scanning of people’s emotions and characteristics in casinos and other gambling environments has provided our clients with the ability to flag any extreme highs and lows in players’ emotions, for example, if a player is gambling irresponsibly or while distressed. When narrowed down to extreme happiness, sadness, nervousness amongst others, it is giving providers the foresight and ability to increase their commitment to social responsibility, to track behavior and to take appropriate action in advance of a situation worsening.”

Human’s technology is also being used by casinos to support advanced poker training, providing players with feedback on their facial expressions in order to perfect their ability to hide or control emotional responses during a game.

Yi Xu continued: “Using our technology also delivers another layer of security too, because casinos can now track customer activity and behavior while on the premises throughout their entire gaming experience, safe in the knowledge that they are acting with the added benefit of psychological and emotional data as well as a visual track.”

With the capability to provide the technology across multiple platforms including mobile, web and API delivery, Human is proving to be both attractive and agile in terms of analysing past and live video footage with no additional equipment needed.

Going deeper than simply deciphering human emotion, Human’s patent pending software goes beyond that using partial facial recognition, robust camera angles and state-of-the-art pixelated raw data to reveal typical personality and behavioural traits.  Having been developed internally by world leading data scientists, Human’s technology provides advanced levels of unbiased insight.

Using raw video footage here, Human’s technology is able to tell us live in real time what a person is feeling as well as give us insight into certain personality traits which can be used to predict human behaviour.

Check out the results of this video

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