Flashtalking, the leading global independent platform for ad management, data activation and unified insights, announces the debut of a new offering for its growing worldwide roster of gambling marketers, the company’s latest “accelerator” playbook within its vertical suite.
Having long served gambling marketers in the EU, the debut of Flashtalking’s new Sportsbetting and Gambling accelerator coincides with the opening of the US market in the wake of the U.S. Supreme Court’s vote to overturn the Professional and Amateur Sports Protection Act (PASPA). In the first eight months, the US sportsbetting market has already eclipsed $500 million in revenues and is expected to exceed $8 billion by 2030.
As with Flashtalking’s other vertical accelerator solutions, the Sportsbetting & Gambling Accelerator playbook is the brainchild of the company’s Strategic Services team led by John Mruz. The group supports Flashtalking clients in developing their data-driven creative strategies with precision and scale, incorporating proven use cases and best practices for specific verticals.
“As the US Sportsbetting market opens up, these marketers need help developing and implementing their customer acquisition and growth strategies, as well as building the analytics capabilities to assess the impact of their creative,” said Mruz.
“Combining Flashtalking’s long history of serving Gambling marketers in Europe and our expertise and leadership in data-driven creative, we are excited to debut our US Sportsbetting & Gambling Accelerator playbook in the US market. We look forward to helping Sportsbetting brands to globally leverage our technology to optimise their interactions with their customers and, in turn, grow their business and the market as a whole.”
The Sports betting and Gambling Accelerator playbook addresses the unique personalisation and analytics needs of the gambling vertical, demonstrating how to leverage Flashtalking’s technology platform to personalise the message across the customer journey and maximise the impact of data-driven creative.
Leveraging Flashtalking’s vast experience serving large Gambling clients worldwide, the Accelerator presents tangible use cases to acquire, engage, and grow customer relationship leveraging a suite of data-driven personalisation tactics, including audience targeting, geo-fencing, day-of-week, and real-time odds presentment with Flashtalking’s proprietary Power Feeds Betting solution.
“Quite a lot of SkyBet external display relies heavily on offering ‘live markets.’ To do this, we must be able to trust our market feeds. We needed a partner platform dependable and robust enough to load markets with a latency of 15 seconds or less,” said Sky Betting & Gaming Lead Designer Martyn Brook.
“Flashtalking Power Feeds Betting allows our media team to quickly populate feeds with real time specific markets. This has allowed us to create our in-play markets banners. These offer the most up to date markets during football matches with the ability to update within seconds of fixture events.”
“Clients in all verticals have continued to look to Flashtalking to help them deliver on the ‘better creative’ imperative, and as the gambling vertical opens wide in the US, we are excited to see the outcomes with our Gambling & Sportsbetting Accelerator, as the solution is especially effective for this unique vertical”, said Flashtalking CEO John Nardone. “John Mruz and his team have cracked the code on precision at scale, and almost nowhere is that more important than within the gambling vertical.”