The Most Desired Future Features of Live Sports Streaming - The Gambling Times
CELTIC TO WIN
Celtic v Hearts
Saturday – Scottish Cup Final

The Most Desired Future Features of Live Sports Streaming

As the light fades on traditional television sets, online screens shine brighter. This begs the question: Will live sports content be consumed online in the same way it has been through traditional TV?

Golfsupport.com analysed PwC’s Sports Survey to find out what consumers believe are the most desired future features of live sports streaming and how consumers interact with live sports content today.

The Most Desired Future Features of Live Sports Streaming

  • 64% of people aged 50 and above opt to watch live sport online.
  • More than 80% of those aged 35 and below opt to watch live sport online.
  • The most desired future feature of live sports is ‘gain insight into player stats and information.’
  • Desired features also include to ‘stream more than one game’ and to ‘watch in virtual reality.’
  • Of less interest is ‘access to social media stories’ and to ‘participate in score/play predictions.’

Golfsupport.com discovered the number one future feature of live sports streaming, as voted by respondents ranging in age from 18-65 years-old, is to ‘gain insights into player stats and information’ – with 54% of 18-35-year-olds and 36% of 18-65-year-olds agreeing so.

This is followed in enthusiasm by the ability to ‘stream more than one game on different devices’ (48% of 18-35-year-olds; 36% of 18-65-year-olds) and the ‘ability to watch in virtual reality (VR) to view the game from different angles’ (45% of 18-35-year-olds; 30% of 18-65-year-olds.)

Of less interest are future features such as ‘access to exclusive social media stories’ (29% of 18-35-year-olds; 16% of 18-65-year-olds) and the capacity to ‘participate in score/play predications’ (21% of 18-35-year-olds; 15% of 18-65-year-olds.)

How Consumers Interact with Live Sports Content

It’s reported 64% of people aged 50 and above opt to watch live sport online, showing the older generation is adapting to alternative ways of consuming live sport. However, Golf Support noted less than a quarter (24%) will consume non-live content online.

This suggests the older generation watch live sport online in the same way they do on traditional telly. They tune in to enjoy a specific match and watch the entire broadcast, then, they switch off. For the younger generation, it’s a different story.

Although more than 80% of those aged 35 and below opt to watch live sport online, an even greater proportion claim to consume non-live content online.

This reveals the younger generation doesn’t watch live sport online with the same dedication as those aged 35 plus. Their viewing experience is more distracted. They will tune in for shorter chunks of time, to consume the highlights; the most premium, socially engaging and must-see content.

Related Stories

Column

Football Index Insight – Share split success?

Our Football Index expert Ryan Bradford assesses how the share split has impacted the Index.

Betting Feature

Betfred extend Super League sponsorship

Super League and Betfred have announced the biggest commercial deal in the history of the competition by extending their partnership for a further two seasons.

Betting Feature

Paddy punter leaves it late

A punter from Derbyshire has logged into his Paddy Power account to discover he’d won £117,485.16 on a bet he’d placed on the final day of the Premier League season.

Betting Feature

Fox Sports to launch Fox Bet

Fox will become the first American media company to puts its name to a betting brand.

Betting Calculator



Launch as pop-out window

Accumulator Calculator