Ascot Racecourse has announced that Betfred will be the ‘Official Bookmaker’ of Ascot and Royal Ascot, in a new three-year relationship running from 2019 to 2021.
The contract includes operation of the two on site betting shops within the Grandstand and sponsoring the Betfred Heritage Handicap on Summer Mile Day, 13th July.
They will also be official bookmakers of the Dubai Duty Free Shergar Cup in August, providing prices straight after the draw.
This relationship is an extension of the arrangement that saw Ascot and Totepool, a majority asset of Betfred, launch Bet With Ascot, the on course pool betting service, last year.
Fred Done, Betfred Founder, said: “A big thank you to the Ascot team who have been a pleasure to work with and I am delighted to have agreed a deal to become the official bookmaker of Ascot and Royal Ascot and to see the Betfred brand back on the racecourse.
“I will be offering Ascot punters the terrific value and bonuses available in all of our high street shops and look forward to welcoming you to the newly refurbished Betfred shops.”
Guy Henderson, Chief Executive Officer at Ascot Racecourse, welcomed the new relationship: “We welcome this further strengthening of ties with Betfred, following the launch of Bet With Ascot last year in partnership with Totepool and, at Royal Ascot, the Hong Kong Jockey Club.”
Juliet Slot, Chief Commercial Officer at Ascot Racecourse, added: “We are delighted to welcome Betfred back to Ascot as Official Bookmaker. On course, Betfred will manage our fixed odds offering from two shops within the Grandstand.
“Betfred join our portfolio of 14 other Official Supplier brands and will be an important part of helping us deliver an excellent customer experience alongside our own pool betting operation, Bet With Ascot. We look forward to further developing our relationship with Betfred.”