BetUK become Premiership Rugby partner - The Gambling Times

BetUK become Premiership Rugby partner

LeoVegas mobile gaming group, has signed a multi-year agreement for to become the Official Betting Partner of Premiership Rugby

LeoVegas seals a multi-year deal with Premiership Rugby from the start of the 2019/2020 season with becoming Official Betting Partner. is a leading online casino and betting brand. They are driven by the passion of providing the best online gaming experience for UK customers.

“We’re delighted to welcome as a partner of Premiership Rugby,” said Dominic Hayes, Commercial Director at Premiership Rugby, confirming the partnership will start at the beginning of the 2019-20 season.

“ are a British brand with responsible gambling at the heart of their business providing a safe and controlled environment. This is the first league-wide partnership they have undertaken so we are pleased to be part of their future plans.”

LeoVegas owned brand and Premiership Rugby both have an established relationship with EPIC Risk Management whose mission is to take the problems out of gambling by delivering high quality education and risk management consulting.

Mark Good, representative said: “We are delighted that will become the Official Betting Partner of Premiership Rugby, one of the leading professional sports competitions in the UK.

“With Premiership Rugby and its growing fan base, intends to increase awareness about the online betting offer that it provides to its customers.

“The partnership also provides with a platform to communicate the safer gambling tools that are available, so Premiership Rugby fans can enhance their enjoyment of the event by using responsibly.”

The sponsorship includes Watch&Bet exclusivity, a 24/7 live streaming feed of Premiership Rugby, which will provide customers with dynamic opportunities around in-play betting. will also activate the free-to-play Premiership Rugby Predictor integration, an app that allows rugby fans to set up mini leagues where they must predict the result of the game – win – lose – draw. will then provide odds, accumulators and other focused bets based on these predictions.

The brand will also enjoy digital presence across twelve club websites, matchday programme space and 10x LED minutes at every game as part of the campaign activation.

The Premiership Rugby season will be played over an 11-month period for the next four years under a new structure, which will be a part of. Twickenham will host the finals during the 2020 season and has the option to create experiential marketing initiatives at the venue. and the LeoVegas Mobile Gaming Group are driven by the passion of providing the greatest gaming experience for its customers. With responsible gambling at the heart of the business, provides a safe and controlled environment for online gaming.

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