BetUK become Premiership Rugby partner - The Gambling Times

BetUK become Premiership Rugby partner

LeoVegas mobile gaming group, has signed a multi-year agreement for BetUK.com to become the Official Betting Partner of Premiership Rugby

LeoVegas seals a multi-year deal with Premiership Rugby from the start of the 2019/2020 season with BetUK.com becoming Official Betting Partner.

BetUK.com is a leading online casino and betting brand. They are driven by the passion of providing the best online gaming experience for UK customers.

“We’re delighted to welcome BetUK.com as a partner of Premiership Rugby,” said Dominic Hayes, Commercial Director at Premiership Rugby, confirming the partnership will start at the beginning of the 2019-20 season.

“BetUK.com are a British brand with responsible gambling at the heart of their business providing a safe and controlled environment. This is the first league-wide partnership they have undertaken so we are pleased to be part of their future plans.”

LeoVegas owned brand BetUK.com and Premiership Rugby both have an established relationship with EPIC Risk Management whose mission is to take the problems out of gambling by delivering high quality education and risk management consulting.

Mark Good, BetUK.com representative said: “We are delighted that BetUK.com will become the Official Betting Partner of Premiership Rugby, one of the leading professional sports competitions in the UK.

“With Premiership Rugby and its growing fan base, BetUK.com intends to increase awareness about the online betting offer that it provides to its customers.

“The partnership also provides BetUK.com with a platform to communicate the safer gambling tools that are available, so Premiership Rugby fans can enhance their enjoyment of the event by using BetUK.com responsibly.”

The sponsorship includes Watch&Bet exclusivity, a 24/7 live streaming feed of Premiership Rugby, which will provide BetUK.com customers with dynamic opportunities around in-play betting.

BetUK.com will also activate the free-to-play Premiership Rugby Predictor integration, an app that allows rugby fans to set up mini leagues where they must predict the result of the game – win – lose – draw. BetUK.com will then provide odds, accumulators and other focused bets based on these predictions.

The BetUK.com brand will also enjoy digital presence across twelve club websites, matchday programme space and 10x LED minutes at every game as part of the campaign activation.

The Premiership Rugby season will be played over an 11-month period for the next four years under a new structure, which BetUK.com will be a part of. Twickenham will host the finals during the 2020 season and BetUK.com has the option to create experiential marketing initiatives at the venue.

BetUK.com and the LeoVegas Mobile Gaming Group are driven by the passion of providing the greatest gaming experience for its customers. With responsible gambling at the heart of the business, BetUK.com provides a safe and controlled environment for online gaming.

Related Stories

Betting Feature

Paddy Power pay out on Newcastle relegation

Following Newcastle United’s announcement that Rafa Benitez will leave when his contract expires at the end of the month, Paddy Power have paid out on them to be relegated next season.

Betting Feature

Unibet bring in blocking software

Unibet, part of Kindred Group, is working with the software company Gamban, to become the first UK bookmaker to integrate blocking software into the self-exclusion process.

BoyleSports enters UK market

BoyleSports, Ireland's largest independent bookmaker, has entered the UK retail market with the purchase of midlands bookmaker Wilf Gilbert.

Column

Football Index Insight – Share split success?

Our Football Index expert Ryan Bradford assesses how the share split has impacted the Index.

Betting Calculator



Launch as pop-out window

Accumulator Calculator