SportNation.bet have become the first bookmaker to allow customers to make charitable donations directly from their website, using reward points earned as part of the operator’s unique loyalty scheme.

SportNation.bet customers can now transfer reward points earned to cash donations to charities including; Prostate Cancer UK, the Injured Jockeys Fund, KickItOut and Oddballs in a move which is an industry-first.

The rewards system, a scheme developed by the operator’s in house technology and marketing team rewards customers with points for every pound spent on both the casino and sportsbook product and customers can now put points earned to use for good causes as well as using them to purchase items in the rewards store.

SportNation.bet have selected the charities based on suggestions made by their staff as well as selecting those close to the heart of customers.

A spokesperson from Oddsballs said: “The OddBalls Foundation is delighted to be named as one of SportNation.bet’s chosen charities for this new initiative.

“We really appreciate the support of their team and customers; their valuable donations will help us to continue to raise awareness of Testicular Cancer across the country. A huge thank you to all involved.”

Craig van Flute, Argyll Entertainment Marketing Director said: “We’re incredibly grateful to those generous customers who have chosen to share their rewards points with a long list of great causes.

“As a business we’re proud to support charities like these carrying out great work and after careful consultation with both staff and customers it made sense to develop our technology to facilitate those who want to give back as part of their betting and gaming activity.”