Unibet introduce chatbot

Kindred Futures, the innovation arm of Kindred Group, has launched a pioneering chatbot with tech start-up, Artificial Solutions, which leverages powerful AI to enable customers to find and place bets faster than ever.

Using Artificial Solutions’ Teneo conversational AI platform, Kindred Futures’ new chatbot bypasses click-button simplicity or key-word driven clinical responses which struggle to cope with the breadth and depth of a regular conversation, to not only understand the complexities and nuances of gambling language but also learn and adapt in order to get better answers faster.

Launched on the Unibet Facebook page, the conversation-based interface enables customers to do more; from finding odds and placing bets, to asking about fixtures and getting help with over 100 FAQs. Users are also able to connect to a Customer Service agent to escalate issues and questions.

With all eyes on the World Cup this summer, the Unibet Chatbot allows users to find odds in over 1000 markets across all 64 games and outrights for the tournament.

The Chatbot will also be able to support bets on all main European Leagues and Competitions come the start of the new season. The World Cup is the starting point from which future developments will come, however already the breadth of functionality allows customers to interact with a range of Unibet services in a channel which has 1.3bn monthly users who send more than 2bn messages to business every month; creating a faster, frictionless customer experience.

“Kindred Futures is committed to exploring the future of gambling and seeking out the most innovative companies and entrepreneurs. We’re passionate about creating real value for our customers and are excited to share an industry leading chatbot that is true to the conversational interface and will allow more functionality than ever before. The World Cup is just the beginning for us and we’ll seek to continue to broaden the product as we learn how customers interact with it” says Will Mace, Head of Kindred Futures.

“The impact of AI on customer experience is truly significant and an area that is critical to the success of an industry. We’ve developed a chatbot with Kindred Futures that has the ability to add an exciting new dimension to the gambling world through its ability to not only understand the nuances of day-to-day speech and gambling language, but also evolve as it learns, delivering a personalised, engaging and frictionless customer experience” says Andy Peart, Chief Strategy Officer of Artificial Solutions.

The Unibet Chatbot is now available to UK-based users and can be found at https://www.facebook.com/UnibetUK/ and is soon to be launched to Australian customers.

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