The ultimate World Cup pub experience is opening its doors in London, thanks to bookmakers William Hill.

Inspired by the struggles that football fans go through at pubs on World Cup match days, ‘The William Hill Arms’, located in St Paul’s, London, will offer fans the ultimate World Cup viewing experience – transforming a traditional pub into a football fans paradise with more screens, free food and drink, and a host of unique experiences.

Guests will be greeted by bouncer Dereck Chisora and play pool or darts against World Champions Mark Williams and Rob Cross. England fans will be treated to a live performance of ‘Vindaloo’ by Fat Les and can debate the nation’s chances with a host of footballing legends, including Sam Allardyce, Emile Heskey and Owen Hargreaves.

“It’s always the case when the big matches are on, you struggle to get a pint and if you do, you lose your seat,” said William Hill spokesman Joe Crilly.

“At the William Hill Arms, punters will have free drinks and plenty of seating. You won’t be able to go anywhere without being able to see a TV – even the toilets.

“The William Hill Arms is about so much more than the match itself, with plenty of entertainment on offer as well.

“Bar flying out to Russia this will be the best place to watch England in the World Cup.”

William Hill customers and social media followers will be in with a chance to win tickets to this amazing opportunity.

The William Hill Arms is open NOW and will remain so for the duration of the World Cup. For your chance to win exclusive access to England’s group games with Emile Heskey and Sam Allardyce at the pub, head to William Hill’s Twitter or Facebook pages.